Last Updated on June 2, 2022
There’s loads of advice out there about what to put on your “About me” page for your blog or website.
Some will tell you it’s the best chance to connect with your audience. Others will say that no one will ever visit your about me page, so you shouldn’t waste your time.
The truth is, a great about me page can make a difference— if it’s done right.
Want to know the ingredients of the perfect about me page?
In this post, I’ll share some best practices as well as a fool proof template for your about me page to get you started.
If you’re not sure where to start, I’m going to share with you the exact template I used to write my about me page, for you to do the same. This template for your about me page covers everything you need to include, in a way that will make sense to your audience.
Hello! Howdy! Hi there!
Whatever your preferred greeting, you’re gonna want to start your about me page with one.
You are writing this page for it to be read by someone, so treat it like so.
You’re not typing into the void, you’re talking to your audience.
Now’s not the time to state the obvious, or be too formal. Give yourself a brief introduction, and include a photo.
The key to a catchy introduction is not just focusing on yourself.
Instead, focus on what you have in common with your audience.
Example: Did your love of planning and organizing inspire you to start your business?
Try: “I’m a self-proclaimed perfectionist, type-A personality, and serial-organizer.”
See what I did there? These are characteristics that describe you, but may also describe your ideal readers.
If you’re stumped, think about how others would describe you. Think about not what you do, but the personality traits that led you to it in the first place.
Now that you’ve introduced yourself, you’ve made a connection with your audience.
It’s like a conversation— your reader can relate to you, and now they want to know more.
What led you to this point? What were the key moments?
What experiences did you have that others may relate to?
You know your story best, so tell it in a way that makes sense.
My one recommendation would be that after you’ve written it— re-read it and try to chop 30%.
This is where things can get lengthy. Focus on your most important moments, and things that your audience will connect with.
Your story should lead seamlessly into your business and offerings.
Make that connection for your reader. And make it really obvious.
What about your story makes you uniquely qualified to help your customer/reader?
This is where you can tie it all together for the reader. It’s a SUPER important part of your about me page.
Example: I’ve spent years perfecting the art of a stylish yet cozy space, and I’ve learned a thing or two along the way. When people started coming to me for advice on how to do they same, I realized how much I could help people by sharing my knowledge. Thats why I started _______________.
One huge mistake people make on their about me page is ONLY talking about themselves.
Once you’ve got the important stuff out of the way, it’s time to turn the tables to your audience.
You can lead into this with a catchy transition phrase.
Try something like:
“But enough about me…”
“I know I’m not the only one who…”
Then, write directly to your reader. Tell them how you can help them and why you care so much.
Example: “I know I’m not the only one who’s been through this. I know there’s so many moms out there looking for ways to make their day to day just a bit more manageable. You’re the reason I created _____ and I want to help you along the way.”
While it’s important to focus on the business side of things in your about me page, it’s a good idea to include some fun facts about your personal life.
It can be difficult to connect with someone through a screen, but sharing something fun here can help your audience connect.
The key here is to keep it short, sweet, and scannable.
Here’s some ideas:
Do not, I repeat— Do not call your about me page finished without a call to action.
If your reader has made it this far down the page, they’re interested.
What do you want your reader to do next? Sign up for your email list? Read your most popular post? Browse services?
Pull out all the stops for this area of the page. This is where a reader becomes a customer.
Example: Did we just have a soul connection? Read more about how we can work together (link to services page).
Now that you have a template to structure your about me page, there’s a few best practices and tips you’ll want to keep in mind to take it to the next level.
At the very least, you’ll want to include a photo or two of yourself.
But there’s plenty of other ways to make your about me page more visually interesting. Here’s a few things you could consider:
On your about me page, one of the best tips I can give is to use headings a bit differently than you would on other pages.
Rather that using headings for things like “Introduction” “about me” “why I started X”, and so on…
Use them to highlight key moments in your story. Consider putting full sentences into headings to make them stand out.
This will do a few things for your reader.
We’re going back to grade school on this one.
You’ll write your about me page in either first-person or third-person point of view.
If you need a refresher, here’s an example…
First person: Hello! I’m Rachel. I write about creative living and starting a blog.
Third person: Rachel is a writer that creates content to help others live creatively and start a blog.
First person is a bit more human and personal. If you’re a one-person-show, I’d recommend you stick to first person POV on your about me page.
Third-person POV is more professional. You might use this in the case you want to establish credibility in a more formal industry.
Don’t try to be someone you’re not!
I see a lot of about me pages filled with jokes and sassy remarks nowadays. If that’s you— go for it.
But if not, that’s okay too.
The more true you stay to yourself, the more the right people who get you, relate to you, and see themselves in you will be able to find you.
Re-read everything you write. For each and every sentence, ask yourself— do I really need to include this?
Every sentence, every phrase, every word should have a purpose.
The more concise you can make things, the bigger impact they will have.
You probably don’t use ginormous, dictionary-lookup-worthy words in your every day conversations.
Don’t use them in your about me page either.
Write like you’re talking to a friends about your passions. It will make your personality shine more throughout your about me page.
Be yourself, and connect with your audience.
If there’s one thing you take away from this post, I hope it’s that.
Your about me page isn’t just about you, it’s about your reader. It’s the opportunity to start a relationship with them.
The best way to do that is to simply be yourself.
If you keep all that in mind, the about me page isn’t so scary after all.
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